(Editor’s Note: This column is supposedly MINE! Which means, I have all the liberty to pour all my angst, anger, happiness and whatnots in here and not really care. But I care, of course, that’s why I decided to share this page with fellow caregivers to talk about their lives, their stories. The things that we’re passionate about, the things we do and the small victories that we achieved. So, let’s trade stories and learn from each other along the way. -Analyn Aryo)
Pia is selling well. Even her voicemail sells.
Pia’s voicemail says, “Hi, this is Pia, the sweetest, kind, cheerful, and super beautiful lady. So, if you think you’re cute like me, please leave your message…”
After the tone, you’ll find that her voice mail is full. People must have rushed to leave her messages in case they’re not cute. They are sold.
Pia Vanessa Domingo, is a caregiver and also a top dealer of Avon cosmetics. She ranked 9 among 208 dealers in the Thornhill area in 2009 – a remarkable feat for someone who has to juggle between her full-time as a caregiver and an Avon dealer. To be awarded as a Prestige President Dealer in the Avon Company, one must have a total personal sales amounting to 18,000CAD. Pia had a record sale of CAD 21,800.00 within eight months. Among the top dealers, Pia is the only nanny in the group.
This recognition she achieved did not come overnight.
Pia started selling Avon cosmetics a few months just after her arrival in Canada in 2007. She would bring her brochure with her whenever she brings her ward to the park. Her fellow nannies were her first customers.
“My ward’s stroller became my delivery truck,” she describes. When my customer’s orders arrive, the stroller would be loaded with deodorants, lipsticks, lip glosses, lotions and others. Luckily for her, her employers were very supportive. They understand that she has to make extra money since she is a single mother for her two children in the Philippines. Her employer’s house became her office where her customers would pick-up or drop off orders.
“Lists of orders from my customers is scattered all over the dining room. My employer would even sometime receive deliveries for me,” Pia shares.
From taking orders in the park, Pia realized that she can reach a higher goal: that is to become a level 1 dealer for Avon which means having a personal sale of CAD 12,800.00.
To reach this goal, Pia made a plan to meet at least 120 people per week and take their e-mail addresses to have wider potential customers. She was able to achieve this by distributing her brochures among her fellow Filipino at the Promenade and Centerpoint malls during Saturdays and Sundays. This is a very smart move since most Filipino nannies and their families love to head on the mall during weekends.
She also launched garage sales in their yard and advertised this making sign posts and posting it singlehandedly all along Bathurst Street and Thornhill areas. She was thrilled to note that she was able to earn CAD 1, 300.00 that day!
Pia developed a strong customer base from her hardwork and determination. As such, she was also able to share her success with her fellow nannies. In fact, she was able to create her own Avon fashion show for the Association of Caregivers-Thornhill last May 28, 2011. Her models were all caregivers who are passionate for fashion and cosmetics. She was able to create a venue for other caregivers interested in modelling and showcasing her products at the same time. Currently, she is training other caregivers on how to become a top seller in Avon.
Pia admits that it is not easy to achieve one’s goal. She also has to take some risks for her to become a top dealer and maintain being one. “But I believe in the beauty of my dream and that’s why I was able to reach for it. And I wish that other nannies would also believe in the beauty of their dreams. These dreams cannot be reached in a split of a second but is the product of hardwork, determination and dedication.” Pia concludes.